4th Generation Family-Owned Business

Silica began in 1922 in Silica, WI catering to the needs of local farmers by specializing in hardware and household goods. Through the years, the business grew and now specializes in appliances, electronics and grills. The Fond du Lac location also specializes in furniture and bedding. Sales, service and delivery are all done by in-house Silica employees. Silica is a family owned business and is currently in its 4th generation of ownership with locations in Fond du Lac, Beaver Dam and Watertown.

What does Silica offer?


Our appliance selection includes a full line of laundry, refrigeration, cooking, dishwasher and home ventilation products. Whether built-in or free standing, Silica has the appliance to meet the needs of every type of kitchen enthusiast. Grillers' needs will also be met with our large selection of quality grills.

Silica's electronics department features HD TV's, home theater equipment and whole house audio products. Our professional custom installation team provides the latest in technology and leading-edge electronics equipment. They take the confusion and intimidation out of today's electronics and present them in a low pressure, easy to understand manner.

The Fond du Lac Silica location recently expanded and now offers customers furniture and bedding products. Selection includes sofas, recliners, lamps, area rugs, occasional tables and chairs, wall art, dinettes, mattresses, pillows, headboards and more.


When a customer enters our store they are greeted by a friendly, knowledgeable Silica sales team member. Our team listens to your needs, provides you with options and guarantees your complete satisfaction.


Our experienced delivery team are Silica employees that take pride in their work. Through ongoing training programs, the customer can be assured that their delivery and installation is completed carefully and professionally.


Silica's service team is here in the event of a product failure. Our factory trained technicians go above and beyond to assure a timely repair. The foundation of our business is Silica's service.


By having all departments under one roof, we are able to share specialized information with one another in order to best serve all the needs of our customers.

There's more...

Low Prices

We've teamed up with 3,000 stores across the country to form the nation's largest appliance and electronics buying group. Our group's $12 billion dollar buying power means our prices are just as competitive as any in the industry. Plus, our exclusive rebates offer customers deeper discounts on the brands they want and rebates they won't find at a box store.

Largest Selection in the Area

Our showroom features a wide range of brands and products that will fit all budgets. Our interactive displays invites customers to see, hear and try appliances before they buy them

Layaway & Financing Options

With Silica's free layaway plan and financing options, it's never too early for our customers to start planning their home projects.

Experience. Expertise. Excellence.
It's the Silica way.